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analyzeDATA is a robust on-demand tool that is built from analyzing behavior and data science.me.
These variables of data allow you to pinpoint your ideal contributor, donor, volunteer, or any other target audience.
With better information about sociometrics, demographics, lifestyles, and behaviors, there is know limit on how you
can help your organization do more when you have
the best data.
Know your Audience, and
see exponential results.
Your personalized analyzeDATA results are ready to be used for Targeted Email, Direct Mail and other Campaigns.
Know your Givers and
you will find more Donors.
With traditional Data Mining that only provides the status of a person. When pulling 10,000 addresse & email Data point, it will cost you $.35 ea. which totals $3,500.00 before your marketing and advertising costs.
Unlike Data Mining, analyzeDATA provides the contact information that fits your segmented audience of people that are likely to Give, Donate, and Volunteer based on lifestyle and buying habits. Additionally you only pay a one-time fee to pull unlimited data points for 12 months.
You also receive access to our Intelligent Segmentation Data Dictionary where you can choose relevant categories most likely to fit your potential audience.
Data Mining is A Shotgun Blast
analyzeData is A Bulls Eye
How does it work?
Upload Data
We drag and drop a spreadsheet with your data into the AnalyzeDATA segmentation tool. It automatically validates, standardizes, and enriches the data before beginning
advanced data analyses.
Generate Report
In just minutes, AnalyzeDATA provides a
rich set of marketing insight, including
unique characteristics about your givers.
You can compare your givers to specific
data sets, such as givers across the country
or in a specific area, state, city or zip code.
Compare & Segment
AnalyzeDATA scores and segments
your audience so you can find prospects, launch your fundraiser, find gaps in your data, and reconnect with your audience, based on their personal interest, characteristics, and buying habits.
Segmentation Data
Can Be Used In 3 Different Ways
1. When you have a list of current donor names and addresses to analyze, we zero in on people with similar behaviors based on our Segmentation list.
2. When you don't have a list to analyze, we reverse the process by entering your business category to generate the types of people most likely to donate by using our Segmentation categories.
3. We identify what your current donors have in common and use those similarities to re-target them with relevant opportunities that will enhance your exposure, and accommodate the things that are important and valuable to them.
Segmentation Dictionary
Attend the Theater
Be a Christian Family
Be a Single Parent
be an Avid Collector
Be an Avid Music Fan
Be an Avid Reader
Be Interested in Auto Repair
Be Interested in Boating
Be Interested in Cell Phones and Telecommunication
Be Interested in Collectables
Be Interested in Computers
Be Interested in Consumer Electronics
Be Interested in Cooking
Be Interested in Diet and Weight Loss
Be Interested In Exercise
Be Interested in Games
Be Interested in Gardening and Home Improvement
Be Interested in Home decorating
Be Interested in Home Improvement
Be Interested in investing
Be Interested in Motorcycles
Be interested in Movies and Music
Be Interested in Online Education
Be Interested in Reading
Be Interested in SCUBA Diving
Be Interested in Self Improvement
Be Interested in Shooting and Firearms
Be Interested in Technology
Be Interested in Video Games
Be Career-Focused
Buy Antiques
Buy Audio Books
Buy Auto Parts
Buy Books
Buy Baby Care Items
Buy Children’s General Merchandise
Buy Children’s Apparel
Buy Collectibles
Buy cosmetics
Buy DVD Videos
Buy Educational Toys
Buy From Membership Clubs
Buy Gardening Supplies
Buy Heath and Beauty Items
Buy Items Via Mail
Buy Infant’s Apparel
Buy Jewelry
Buy Luggage
Buy Magazines
Buy Men’s Apparel
Buy Men’s Big Tall Apparel
Buy Pet Supplies
Buy Perfect Sized Women’s Apparel
Buy Photo and Video Items
Buy Plus Sized Women’s Apparel
Buy Religious Books and Items
Buy School Supplies
Buy Value Priced Items
Buy Women's Apparel
Buy Young Men’s Apparel
Buy Young Women's Apparel
Buy Craft Items
Collect Antiques
Collect Art
Collect Arts and Crafts
Collect Coins
Collect Military Items and Memorabilia
Collect Movies
Collect Music
Collect Sports Items
Collect Wine
Collect Stamps
Cook Gourmet Foods
Cook at Home
Cook Organic and Natural Foods
Do Aerobics
Donate to a Charity by Mail
Donate to Animal Welfare Causes
Donate to Children’s Causes
Donate to Community Causes
Donate to Environmental Causes
Donate to Health and Wellness Causes
Donate to Other Charities
Donate to the Arts
Donate to Religious Causes
Donate to Veteran's Causes
Donate to Wildlife Causes
Donate to International Aid-Organizations
Enjoy Aviation
Enjoy Camping and Outdoors
Enjoy Crafts and handiwork
Enjoy Gardening
Enjoy Home Decorating and Plants
Enjoy Home
Enjoy Photography
Enjoy Woodworking
Fish for Sport
Gamble at a Casino
Have a Bank Credit card
Have a Credit Card in the Household
Have a Recent Credit Card
Have a Cat
Have a Culture/Arts Lifestyle
Have a Discover Card
Have a DIY Hobby
Have a DIY Lifestyle
Have a Dog
Have a Gas Card
Have a Gas Credit Card
Have a Horse
Have a Interest in Parenting
Have a Mastercard
Have a Music Player
Have a Pet (Other)
Have a Premium Credit Card
Have a Premium Gas Card
Have a Premium Master card
Have a Premium visa Card
Have a Professional Woman in the Household
Have a Veteran in the Household
Have a Visa Card
Have a Young Adult in the Household
Have a Fitness Health or Medicine Interest
Have a Highbrow Lifestyle
Have a High Tech Lifestyle
Have a Hobby Collection
Have a Home/Garden Lifestyle
Have a Home Improvement Hobby
Have a Home
Have a Satellite Dish
Have a Stereo
Have a Professional Lifestyle
Have a Sports Hobby
Have a Sports Lifestyle
Have a Sports or Leisure Interest
Have an African-American Professional in the Household
Have an Outdoor Interest
Have an American Express Card
Have an American Express Premium Card
Have an Interest in parenting
Have an Interest in the Arts
Have an Office in the Home
Have an Older Adult in the Household
Have an Upscale Department Store Card
Have an Upscale Lifestyle
Have High Household Income
Have High Net Worth
Have Cable Television
Have Children’s Interests
Have Grandchildren
Have Foreign Investments
Have HDTV
Have High End Appliances
Hunt for Sport
Invest in the Stock Market
Invest In Real Estate
Investor
Jog for Exercise
Listen to Audio Books
Manage Personal Investments
Make a Charitable Contribution
Make a Political Contribution
Own A Home
Participate in Sweepstakes
Play a Musical Instrument
Play Golf
Play Tennis
Play Video Games
Premium Card
Own Investment Properties
Seek Money for Investing
Sew Knit or Crochet
Shop for Home and Garden items
Single Parent
Ski
Smoke Cigars Pipes or Other Tobacco
States Travel in the United
Support Charitable Causes
Support Conservative Political Causes
Support Liberal Political Causes
Read about Science and Space
Read Books about Current Affairs
Read History and Military Books
Read Magazines
Read Religious and Inspirational Books
Read Science Fiction Books
Respond to Offers Via Mail
Travel
Travel for Fun
Travel in the United States
Travel Internationally
Take a Pleasure Cruise
Use a Computer for Entertainment
Use a Computer for Gaming
Use a Credit Card for Purchases
Use a Home Office for Work
View their Career as Important
View Mail and Respond to Offers
Walk For Exercise
Watch Auto Racing
Watch Baseball
Watch Basketball
Watch Football
Watch Hockey
Watch NASCAR
Watch Soccer
Watch Television Sports
Watch TV and Movies
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